Why Web3 Affiliate Matters
Thrive in explosive growth markets; sidestep disruption and the innovator's dilemma.
3 years ago there was only ~$600m locked in DeFi. Today, it's skyrocketed to ~$40b (~300% CAGR). In contrast, the top web2 affiliate categories (Retail, Travel, Fintech/Finance) have only seen a growth rate of ~10-20%.
Given its efficiency, blockchain is poised to become the predominant payment method as is becoming clear through announcements like Shopify, Visa, Paypal, and MoneyGram all integrating stablecoin payments and blockchain-technology. The end-result will be a shift towards blockchain-based conversion events.
Slash payment costs; unlock the vast potential of the affiliate long-tail.
Driven by advancements in technology, the cost curve of the blockchain is ushering in an era of near-zero cost and time for permissionless digital cash transactions.
By reducing payment costs, affiliate networks can embrace a surge of micro-affiliates. While each might deliver modest results individually, their collective impact can be monumental.
Boost conversions with undeniable transparency, beyond postback limitations.
A perennial issue plaguing affiliates is the lack of credit for their referrals.
This issue can be bifurcated into two parts: a) attributing the referrer to the claimer and b) registering the claimer's conversion event. Blockchain technology addresses both these challenges head-on.
By minting referral codes directly on the blockchain, dual-sided rewards can be seamlessly implemented. Moreover, on-chain monitoring bypasses the common pitfall of merchants failing to send postbacks.
Supercharge affiliate cash flow with instant payouts, propelling your business forward.
The average affiliate waits approximately 30-60 days to receive their payments. This delay restricts their growth potential, as they're often fronting the costs for advertisements and only seeing returns much later.
Instantaneous blockchain-based reward payments can revolutionize this model. With immediate compensation, affiliates can substantially reduce the amount of working capital they need.
Requiring less working capital means that affiliates with profitable strategies can scale exponentially faster. This rapid scaling not only enhances business outcomes but also generates higher fees for networks.