A referral program is a marketing strategy where existing customers are encouraged to refer new customers. Through incentives like discounts or rewards, the referrer and the new customer both benefit when the referral leads to a purchase or sign-up. These programs leverage word-of-mouth marketing to acquire new customers and promote positive brand awareness. While other platforms and marketers refer to these initiatives as campaigns, we prefer to label them as programs since they are meant to be ongoing rather than having a definitive end.

A referral is when someone recommends a product, service, or business to another person based on personal experience or trust. It involves providing a positive endorsement to encourage the recipient to engage with the recommended entity, often resulting in new customers or clients.

The referrer is the individual who makes a referral. In the context of a referral program or system, the referrer is usually an existing customer or user who recommends a product, service, or business to someone in their network. They play an active role in sharing their positive experience and encouraging others to become customers or users of the referred entity.

Referral programs and affiliate programs have similarities but also key differences. In a referral program, existing customers personally recommend products or services based on their own positive experiences, often targeting their social circles. Both the referrer and the new customer receive incentives. Conversely, affiliate programs involve third-party affiliates who promote products or services for businesses, focusing on commissions rather than personal recommendations. Affiliates have more independence and promote products from multiple businesses.

Our programs offer an optional requirements feature that restricts program participation to users who meet specific criteria. This can include holding a certain amount of governance tokens or owning a specific NFT. Additionally, we provide the manual approvals feature, allowing program admins to manually select which users can join their program.